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Salone del Mobile 2023


SECOLO presents a selection of new products for Milano Design Week 2023. The furniture brand’s mission is to create iconic elements that support a traditional aesthetic contaminated by a contemporary and unconventional style. The exhibition project takes its name from the famous work by Riccardo Bofill: La Muralla Roja, an iconic and sensational structure located in the Spanish town of Calpe.

The installation, designed under the artistic direction of Artefatto Design Studio, is characterized by a shade of pink similar to that used by the Spanish architect, and is structured on three distinct levels.

The main space on the ground floor houses a living room, where the Tateyama and Tateyama XL sofas, displayed together for the first time, welcome us with their soft and inviting curves. Completing the space are both the Laghi coffee table which, as the name suggests, refers to the shape of a body of water, and the Pingu side table, the playful element in the space.

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